Dash-Dye for Businesses

Your team doesn’t need another trust fall. They need ten minutes with their hands in color.

Dash-dyeing is a dye method I developed in my studio: you wet a piece, sprinkle powdered dye, mist it and decide in the moment where the color goes. It’s fast, hands-on and impossible to do “wrong,” which is exactly why it works with groups. Everyone makes their own piece. Everyone’s looks different. And everyone leaves wearing proof that they belong to something bigger without having to be the same.

Three ways to bring More Joy to your business

Host an Event: a pop-up for your customers

Coffee shops, taprooms, boutiques and markets: I bring the dye studio for a $50 setup fee, and your customers pay $10 for each item they dash. It brings people through the door, keeps them there longer and gives them something to post about. I can also bring blanks and finished pieces for sale.

Special Event: a gift for your people

When you want to treat your team, a Special Event lets your business cover the setup and the first ten items, so no one pays at the table. You can provide shirts printed with your logo, and each person dashes their own colors over it. Extra pieces are $10 each. Add-ons include:

• A talk on joy and color. An hour-long presentation like The Action of Joy, where everyone chooses a color and moves together.
• Color analysis mini-sessions for your team, so everyone learns their best colors.
• Complimentary color swatches to take home.

Workwear Revival: retired uniforms, second shift

Your worn-out workwear still has life in it. I bleach, dash-dye and return your crew’s retired uniforms in a palette we build together, so stains disappear into the pattern and good garments stay out of the landfill. I can do it in my studio, or bring the dyes to your site so your crew dyes their own gear at an appreciation day or safety milestone.

Why it works for teams

• Everyone participates. No skill, no prep and no performance required. A piece takes a few minutes.
• It builds connection without forcing it. People cheer for each other’s color choices. Conversation happens on its own.
• It’s inclusive by design. I’m an autistic practitioner, and every event has room for people to step back, take a break or change their mind.
• People keep what they make. Unlike swag that ends up in a drawer, a piece someone dyed for themselves gets worn.
• It’s local and sustainable. Dyed by hand in Grand Rapids, with upcycling built in.

Ideas for businesses

• Onboarding or orientation day: new hires dye a logo tee in their first week.
• Customer appreciation pop-up: your regulars dash a tote or bandana in your shop.
• Volunteer thank-you: matching-but-not-identical shirts for the people who show up.
• Retreat or offsite: pair a color talk with a dye session.
• Safety milestone or retirement: revive the uniforms that got your crew there.

How a business event flows

1. Plan. We talk about your space, your people and whether you’re hosting a pop-up or treating your team.
2. Prep. You gather pieces (or logo shirts), and I bring all 150 colors, tables, gloves and guidance.
3. Dash. People rotate through in small groups. I’ve taken 80 people through a bandana in about ten minutes each.
4. Bag and go. Every piece leaves bagged to set, with care instructions.

Want proof? See what I’ve done at Hobby Hop, Pop-Up Recaps and The Action of Joy.